跳转到顶部导航 跳到内容 跳转到页脚
学生使用笔记本电脑

Learn the skills you'll need to build a career engaging customers and driving 销售.

工商管理 - Marketing Management

理学学士

快速的事实

总学时:121-122
完成时间:不同
学费:每学分386美元**

请求的信息应用现在打电话:

Online 工商管理 and Marketing Degree

理学学士

Professionals in marketing increase awareness and generate ideas by communicating with customers through effective promotions, 广告, 和社交媒体. This innovative field calls for business administration marketing professionals to help organizations adapt to changing markets and develop new products.

Prepare for a career in marketing 管理

  • 灵活的在线课程,24/7的访问
  • 七周的课程
  • 认证IACBE
  • 转90个学分
  • 加速BS-to-MBA选项

ba-marketing-管理.jpegThrough our business and marketing degree program, you’ll gain a broad range of expertise in business functions such as accounting, 管理, 公共关系与市场营销. Husson’s dedicated professors will let you explore how to best engage customers and manage marketing efforts such as strategizing and analyzing for a successful campaign. As a 工商管理 - Marketing student, 你会学到解决问题的技巧, 竞争研究, 推广和销售, 行业惯例, the ever-evolving world of social media platforms and other skills to help you be career-ready.

请求的信息 应用

*Time to completion varies based on allowable transfer credits from any prior undergraduate coursework. **所有费用可能会有所更改

为什么Husson在线

准备好了就开始

Multiple Start Dates and No Set Class Times or Locations

开始

从实践经验中学习

获得更多真实世界的经验

探索

个性化的学术支持

Reach your goals with our online support services

了解更多

认证项目

All of our programs meet standards for quality

了解更多

职业前景

就业增长. According to the US Bureau of Labor 统计数据 (BLS), 一个额外的19,000 marketing manager jobs will be needed by 2029.


工资中位数. In 2020, the national median marketing manager salary was $141,490, according to the BLS. 


多样化的机会. When you earn your online marketing 管理 degree from Husson, you'll be prepared for any number of careers including market research analyst, 品牌经理, marketing specialist and public relations specialist. Your educational accomplishments and passion will position you for success.   

What can you do with a business and marketing degree?

A business administration degree with a concentration in marketing positions you as an ideal candidate for a leadership position in a business. 在市场部工作的时候, you’ll focus on a company's or organization’s 广告 and brand reputation. 市场营销管理的学位范围更广. A degree in marketing 管理 is access to everything from an entry-level position to being the head of your own company.

What is the difference between business 管理 and business marketing?

Both roles are critical in the business world, but in different ways. Marketing is about using data to map out the most productive 广告 campaigns. 市场营销专业人士可以从事自由职业, 同时为多个企业服务, or work in the marketing department of a company. They may head departments or be a member of a marketing team.

A business 管理 degree approaches business with a broader brush. It teaches you the art of managing business operations and infrastructure. You learn about structuring a business for success and creating business plans. Your education will also cover human resources and business 法律. Getting a degree in business 管理 provides a well-rounded education in business instead of one focused on marketing.

How long does it take to earn a business and marketing degree?

How long it takes to earn a degree is dependent on many factors. It is easier to give you an idea of the number of credit hours you need to get your degree. On average, either of these degrees would require from 121 to 122 credits to graduate.

How long it takes you to get those credits is up to you. Some people go to school full-time and complete the program in just a few years. Others work and take courses at the same time, so that it may take a little longer. These programs are often available both in-person and online. 有些是两者的混合体. Learning online opens up more educational possibilities for some who want to take their time when earning their degree.

What subjects will I take in a marketing 管理 degree program?

There are three categories of courses: general, 核心业务, 还有那些专注于营销管理的.

General courses would include basic classes for most college students, 喜欢心理学, 大学写作, 和统计数据. You’ll take electives across these areas, as well. 你可以选一门美术选修课, 例如, or one that focuses on a specific business sector, 比如可持续能源.

核心商业课程包括会计, 商业和市场营销入门, 加上道德, 法律, 和人力资源. The marketing course offered would cover 销售, 市场营销研究, 国际营销, 和竞争市场.

你的职业生涯从这里开始

如何应用

招生过程的崩溃

了解更多

学费

An affordable education to help you increase your earnings potential

了解更多

金融援助

探索 ways to help cover the cost of your degree

了解更多

转学和先前学习学分

获得90个学分才能获得学位

了解更多

你将学习的课程:

Husson’s online business marketing degree requires 121-122 credits to complete the degree. Your classes will focus on what organizations value most: communications, 解决问题和决策能力, 计划能力和技术知识. Our curriculum features field-specific coursework in basic marketing principles, 应用市场营销研究, 销售, 竞争情报, 社交媒体营销等等. The marketing 管理 degree also includes specialized coursework designed to provide you with relevant knowledge and skills for leading marketing efforts. Reach out today if you’d like more information or if you would like to speak to an enrollment counselor. 

2021 - 22开始日期

1月18日,3月14日

开始 请求的信息
课程

核心技能(12-13学分)

EH 105 -大学写作
数学我选修
哲学上的选择性
HE 111 -爱博经验

自然 & 社会科学核心(12-13学分)

ms132 -概率 & 统计数据
实验室科学选修课
心理/社会学选修
历史选修课

人文核心(9学分)

文学选修课
美术选修课
人文选修课

视角(9学分)

AC 121会计原理I:
AC 211管理会计:
BA 101商务概论: 
经济地理学学士111
BA 201商业法I:
BA 202商业法II:
英航211微观经济学:
英航212宏观经济学: 
BA 245市场营销基础
商业道德
组织与管理:
BA 311人力资源管理: 
英航351实习
BA 362财务管理I:
管理经济学学士401:
组织行为学: 
BA 414商业战略 
BA 415商业战略实践
国际商务: 
100厘米的演讲
IT 111微计算概论 
214电子表格

BA 421整合营销传播 & 广告
BA 422销售和销售管理:
BA 424市场调研
BA 425营销管理
BA 429竞争情报
BA 437国际营销

选择下列任一项:
英航475电子商务/电子商务
MC 322社会媒体营销

的更多信息

的名字
电话和邮件 Address
网上招生顾问 网上招生顾问

207.992.1972
皮博迪大厅
1大学圆
缅因州班戈04401